Each year, Americans spend an estimated $13.19 Billion on Valentine’s Day related gifts and services. We buy candies, flowers, Valentine’s Day cards, romantic dinners, jewelry, and clothing. We also buy less traditional Valentine’s Day gifts like spa days, electronics, gift cards/certificates, appliances, automobiles, and more.
Get the Idea?
You don’t have to be Fowler’s Chocolates, Amy’s Gems, or Victoria’s Secret to cash in on Valentine’s Day spending. Any business can use Valentine’s Day as a great excuse to reach out to clients, customers, and prospects.
What’s Your Valentine’s Day Offer?
Valentine’s Day is just over a week away! That means there’s just enough time to decide on your offer. You can hold a store-wide sale, give discounts on select products and services, or offer special incentives for new clients/customers. It’s up to you; the sky’s the limit!
Get the Word Out!
When it comes to reaching your target demographic, there’s a wide variety of marketing tools to consider. Should you use direct mail, social media, TV and radio, email marketing, print ads, web ads, signage, or a combination of things?
Let’s Talk About It
Don’t pass up this opportunity to attract new customers and clients!
After all, you deserve your share of this year’s Valentine’s Day spending just as much as the other guys!